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Los Angeles, California
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Helms Bakery was famous for its iconic yellow trucks that delivered fresh baked goods directly to homes across Los Angeles from 1931 to 1969.
Helms Bakery was the official bread supplier for the 1932 Los Angeles Olympics, earning its bread the nickname 'Olympic Bread'.
Helms Bakery provided the bread for the Apollo 11 astronauts' first meal on the moon in 1969!
The trucks had a distinctive whistle to alert customers of their arrival, much like an ice cream truck!
The bakery's success was partly due to its innovative use of vitamin-enriched flour, a novelty at the time.
By delivering directly to homes, Helms Bakery helped popularize the convenience of car-based services in LA.
The historic Helms Bakery building is now a vibrant hub for design, dining, and culture in Culver City.
