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01/07
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Furuzamami Beach

Keramashoto NP, Okinawa

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The beach has a prehistoric backstory: the Furuzamami shell mound behind it preserves a settlement dating to Okinawa’s Shell-Mound Period, about 3,500–2,500 years ago; excavations found house remains.

From the viewing deck, dark patches beneath the clear water mark coral heads where fish gather. The seabed drops away quickly, so reef and tropical fish are visible surprisingly close to shore.

One house pit held more than 20 gohōra—large sea conchs prized in Kyushu for bracelets—alongside obsidian and Kyushu-style pottery. The finds hint at ancient exchange linking Zamami to distant shores.

Michelin’s Green Guide gave Furuzamami 2 stars for its scenery; in 2018, TripAdvisor’s traveler-review ranking moved it from No. 3 to Japan’s No. 1 beach.

In 2018, Zamami Village set aside part of Furuzamami’s swimming area to let weakened coral rest. Visitors were also asked not to feed fish, which can disrupt the reef’s natural life.

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