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Las Vegas, Nevada
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The Frontier Sign is one of the few remaining relics from the original Frontier Hotel, which was the second resort to open on the Las Vegas Strip in 1942.
The sign features a classic Western theme, reflecting the Frontier Hotel's original cowboy and Wild West motif.
The sign is now part of the Neon Museum's collection, dedicated to preserving Las Vegas' iconic neon signs.
The hotel was one of the first on the Strip to host big-name performers, including Elvis Presley and Diana Ross.
The Frontier was the site of a historic labor strike that lasted over six years, one of the longest in U.S. history.
The sign's design reflects the mid-20th-century trend of using neon to attract visitors to the burgeoning Las Vegas Strip.
